The Adestra platform doesn't support ‘merge’ fields as most platforms do. This section is more for guidance, but your mileage may vary and your specific configuration / settings might be slightly different to the steps described below.

If you want to read about this on Adestra’s website, then go here.

You need to create a new Profile within Adestra. You may well want to extend from the default Google Analytics profile, so that you get Google Analytics tracking embedded as well.
Call this profile CANDDi
You will need to click on ‘Create new Fields’
Create ‘Contact Fields’ and add fields for First Name, Last Name and Email Address.

REMEMBER: Rename the fields from the 'default' Adestra names.

Now when you add a link to your template or your mailer - use the CANDDi profile and Adestra will automatically merge in the correct fields.

The end result should look something like this:

Adestra should now automatically introduce the correct parameters when you send the email. We strongly recommend that you test this before using it for your live campaigns.

When the recipient clicks through this link, they will be taken to your website and identified by CANDDi.

Have more questions? Contact us at or 0161 414 1080
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