When you're using Google Adwords to direct traffic to your website it's important to ensure this activity is being logged / imported into analytics tools such as CANDDi and Google Analytics - you'll then be able to measure the success of the activity you're doing.

Google have written a guide to help you Tag your Adwords final URLs which you can find HERE 

Follow the steps and you'll get visibility within CANDDi and Google Analytics on what's really going on!

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