If you are aiming to create a stream based on either your PPC, SEO and keywords you run into a few problems and find you're unable to do so. 

As of 2013 Google have now encrypted their keywords. With a new search algorithm this prevents analysis of the keywords and because of this we can't create streams based on the keywords you'd choose to use. 

PPC is also encrypted however we can still gather the information needed, meaning we can build streams based on your PPC campaigns.

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