This is a potentially confusing area and will vary dependent on:

Person Status e.g. Prospect or Customer
Contact method e.g. Direct Mail, Telephone, Email, SMS, Re-marketing, Social Media etc.
Person Type i.e. If contacting on a B2B or B2C level
Collection method i.e. via CANDDi Capture, Website Enquiry, Click Through

Person Status

Irrespective of contact channel or person type if the person identified is a customer there are no restriction on how you are able to contact that individual (over and above standard Direct Marketing legislation).

When a contact is not yet a customer and therefore a prospect this becomes more complicated as the permitted contact method will vary dependent on contact channel.

The below provides a brief overview of what is our recommendation for each variable

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