The CANDDi Outlook plugin is designed so that CANDDi can capture the opt-in identity of visitors who click through emails sent via Outlook. When the plugin is installed, all the sender (‘End User’) needs to do is to paste links into the body of their emails and the plugin will take care of the rest.

When the End User presses send, the CANDDi plugin first checks the number of recipients. If there are multiple recipients (or more than one CC'd), then the plugin doesn't add any tracking as it's impossible for CANDDi to know which recipient clicked the link. Therefore the plugin will pass the email back to Outlook to send.

Assuming there is only one recipient then the Plugin scans the body of the email looking for any "urls". These are identified by regex matching.

If any URL's are identified then the Plugin will convert these (if they're not already) into HTML links

The Plugin will add the following parameters to the link HREF:
ce_b4 - encrypted version of the recipient's email address
cas_b4 - encrypted version of the sender's email address
utm_medium - Email
utm_source - Outlook

The Plugin then passes back to Outlook to send.

The Plugin NEVER communicates with CANDDi directly and works as a stand-alone application (offline). The only time that a visitor is tracked is if they click-through the link and land on the CANDDi website

Have more questions? Contact us at hello@canddi.com or 0161 414 1080
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