In the CANDDi profile, you can get a quick idea as to where your prospect or client has come from. This could be a google search, an AdWords click, or a marketing campaign, for example.

Here are all the referrers explained:
Direct: In the absence of another referrer this will be displayed. The visitor could have typed directly into the address bar, got a link from a forum, or from a non-tracked email, for example.
Search: Typically an organic search from Google or other search engines.
Email: Where the visitor has come via a tracked email campaign (where the UTM_medium was = to email).
Google AdWords: Where the visitor has come via Google AdWords
Bing: Where the visitor has some via a Bing Search (typically an organic search).
Social Media: Where the visitor has come via social media.
[BLANK]: Where no recognised information has been gathered (a more specific referrer source could be within the individual profile).
CPC: Where a paid-for search campaign has been personalised (usually within Bing).

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