CANDDi integrates with many outbound email platforms, and can tell you when a recipient has clicked through to your site and their following activity. You can create streams based on a specific email campaign to view the site activity of people who followed click-throughs from a campaign.

Many email providers will give you statistics about your opening rates and click-through rates for each link in your email. Sometimes those numbers do not match up with the visitors you're seeing in CANDDi. This page aims to explain why you're seeing a discrepancy.

CANDDi doesn't track email opens, only click-throughs
Occasionally we have clients who mistake a statistic of ‘emails opened’ for a rate of click through. Only your email provider can provide rates of emails being opened. Campaign Monitor have an excellent article about opening rates

Link preview windows giving false positives
Some email clients will show users a preview of a website if they hover over a link. This will very often trigger an email platform to register this as a click-through, but in actuality that user has not gone to your site. Because CANDDi only runs on the website itself, it will only track actual website visits and not false-positives.

Text emails don't always have tracking
Some email platforms do not rewrite the content of the text version of your email, meaning the links that a user clicks do not include the CANDDi identification codes. While we will register a visitor, CANDDi won't pick up the additional information that was passed through.

Link pre-fetching false positives
Some email clients will try and access the content of some links, probably as part of spam detection. Much like a preview window, this activity can end up being tracked by some client platforms but will not result in a profile in CANDDi, giving you a more accurate view of your site activity.

Have more questions? Contact us at hello@canddi.com or 0161 414 1080
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