To ensure compliance Campaign and Digital Intelligence Limited recommend review and consideration be taken to the below:
Cookie Banner - It is a requirement to inform the visitor to a website in a ‘clear and unambiguous way’ that Cookies are being used on the website. Under Article 6(1)(a) the existing generally accepted practice of continued browsing as “conduct which clearly indicates in this context the data subject's acceptance” will suffice as consent.
There are several services that provide functionality to satisfy the requirement found in Article 7(3). To assist specifically, with the right to withdraw consent.
Legitimate Interest - If using the legitimate interest principle within your website tracking it is advisable to have on record during your GDPR preparation that this is the case. This should include the grounds on which you are using this.