We spotted a CANDDi customer using CANDDi in a very smart way this week. By creating Streams of visitors based on the geographic location of the visitor they could target a CANDDi Capture question at a very specific group. They then wrote the Questions in an appropriate local language and added the details of the countries most appropriate sales office and invited the visitor to get in touch. End result; improved enquiry rates and conversion rates.
How to do this
There are four steps to duplicating this successful story...
1) Create the stream
Firstly create your Stream which targets a geolocation you are interested in. This could be right down to city level but here we're targeting a whole country.
- Click "+ New" next to the Stream section on the Dashboard
- On the right-hand side refine the stream to a country like so
- Once you're happy, Click "Preview and Save"
Note: You have had to have had a visitor from that country for it to appear in the drop down list.
2) Add an Email Notification
For maximum effect, CANDDi can email you every time a visitor joins this stream. Go to Alerts > Triggers Dashboard Select "+ New Trigger". On the Trigger creation page, follow the process:
3) Add the Questions
Now you need to ad your CANDDi Capture, you will need to create it - have a look here to see how. Add the geo-specifics to the appropriate fields there, ie writing the question in Capture in local language. When you come to the "Who to show to" section, you add the particular stream that you just set up so only visitors from that stream would see it.
4) Act on your alerts and improve the process
Now you'll receive an email when somebody joins the stream. A process of monitoring and refining will help to make the most out of this setup. Are you getting visitors from countries you're not targeting? Is there something you can say to a specific group to help improve the enquiry rate?