Help! I want to run email marketing but only have a small database... Is it ok to buy data?

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Introduction: 

This is a common question we're asked by new and existing clients alike. 

Even having a small, highly targeted list of prospects/ customers can be a great marketing asset. Keep-in-touch campaigns through to special offers sent through an email broadcasting platform can provide the necessary 'touches' to keep an account ticking over and drive forwards a sale - It also allows you to identify those pesky anonymous website visitors through CANDDi!

 

But I don't have a database:

If you only have a small database or are completely new to email marketing, fear not!

The purchase of email marketing data when done correctly can provide some great results and it doesn't have to cost the earth. Alternatively you can look to grow your own list organically collecting information from customers and prospects, feeding this in to your email marketing pot and this will inevitably grow over time.

As already covered in the Email Marketing Myths article the process of purchasing data is also 100% legal.

Ensure you choose a reputable list supplier, approved by the Direct Marketing Association (DMA) and always ask for written guarantees in terms of deliverability. 

When considering purchase of a list it's also worth noting you may have to double check with your email broadcasting system if you're permitted to use this type of list (The Which email platform should I use? discusses this in a little more detail).

 

Your CANDDi consultant is able to advise of trusted data list suppliers if you would like more advice please call on 0161 414 1080 or email help@canddi.com and we'll be happy to assist.

 

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